Get Your Interior Design MBA! Certification Program Starts Soon!
Everything you need to know about creating wealth through interior design and earning what you deserve. Join an Information Session today to learn more and to see our lowest-ever pricing. Or scroll down for testimonials and a brief overview of all 24 Units!JOIN AN INFORMATION SESSION!
"This knowledge has definitely added six figures to our bottom line."
Phil Norman, principal of Norman Design Group in Torrance, CA has been soaking up the information contained in the IDMBA since 2005. While the many conferences he has attended, and years of membership in The Edge have all contributed, Phil makes it very clear: "If the IDMBA had been available years ago, I could have grown my business faster...and saved tens of thousands of dollars!"
24 Units Over 24 Weeks
Each week during your IDMBA Program, you'll receive another full Unit on a new critical topic. Each Unit is delivered on Friday morning—in time for the weekend—and we only ask for two hours of your time. You can, of course, complete Units at your convenience once received.Download the Complete Curriculum
Feedback from David Shepherd
Only IDMBA students have unlimited access to David Shepherd while they are enrolled in the Program. You may email David at any time, or schedule one-on-one video calls during his "office hours." He'll also surprise you from time to time with notes of inspiration!Learn More about David Shepherd
"I can easily do $1 million now, all by myself."
The vast majority of interior designers are sole practitioners, or what we call SP-Plus, meaning they do have some freelancers and part-time help. Tanya Shively is just one of many examples of those who have used membership in The Edge to increase their ability to gross seven-figures and increase earnings up to 400%! "I really don't know where I'd be today without the knowledge any designer can now gain with the IDMBA!"
1 - Creating Wealth
Learn to stop holding yourself back and start understanding your true worth.
2 - Building the Right-sized Firm
Earn what you deserve by mastering this.
3 - Strategic Pricing
Learn how to shift the perceived value in your clients' mind
4 - A Winning Strategy
Developing a great strategy will overcome almost all other challenges
"What would we tell our fellow designers? GET YOUR IDMBA NOW!"
Scott and Carolyn Boldt know that the design business is complex. Working as a team and employing the help of David Shepherd, they've managed to create one of the only truly successful "online design" firms in America. Whether your strategy is radical...or back to basics, the IDMBA Certificate Program is for you!
5 - Keeping it Simple
Complexity is the enemy of profits and you must learn to root it out!
6 - Marketing Part I
Why interior designers under-spend and waste what they do spend on marketing.
7 - Financial Statement Basics
You don't need to be a CPA to get what you need.
8 - Cash Flow Basics
"Profits" are not cash and everyone knows, cash is king! Learn to track yours.
A Unique Certification
Seeking certification at the end of the Interior Design MBA Program is optional and requires taking and passing a comprehensive final exam. Those who do will receive their IDMBA Certificate, indicating to clients that they have the business skills to bring projects in on time and on budget.
9 - Management & Hiring
Knowing when to grow and when to shrink.
10 - Letters of Agreement
Think of your LOA more as a marketing document
11 - Software and Tech
Are your technologies helping or hurting your firm's productivity?
12 - Presentation Skills
Get your client emotionally excited about saying "Yes!"
"My business increased by almost 400% after I earned my IDMBA Certificate!"
Jody Clarke of Dallas, like so many designers, has made a determined effort to understand the business side of her business. This includes trying to understand her accounting system, technology, cash flow and more. She says it was like a light coming on and she sent an email to David Shepherd about halfway through the program saying simply, "I finally get it!"
13 - Selling Design Services
Nothing happens until a sale is made...
14 - Time Management
Whether or not you bill for time, knowing how you spend it is key.
15 - Procurement
The offering to purchase for clients must be viewed in several different ways.
16 - Marketing Part II
Catching the occasional "whale" is essential to creating wealth over time.
"This has been the most profound building block to my success..."
Corinne Brown has completed a number of David Shepherd's courses and been a member of his coaching network. "It's gone beyond my wildest expectations," she says.
17 - Strategy Part II
Master a framework for the most important thing you have to do.
18 - Key Benchmarks
If what gets measured gets done, why are most designers measuring the wrong things?
19 - Budgeting for Profit
See...budgeting is not a 4-letter word!
20 - Case Study
Put all the skills you've learned to work by analyzing a troubled firm.
"Nothing more to say than that this information completely turned my business around!"
Edwina Vidosh of Fiendswood, TX has a practice that is different in some ways, and much the same. Different in that as she is on a Zoom call from her porch, horses and cows my come up and nuzzle her. The same in that she was over-reliant on a single client until she mastered the essential business skills in the IDMBA Program!
21 - Case Discussion
Compare and contrast the recommendations of students and professor.
22 - An ActionMap
It's time to convert that big goal into specific actions you can implement.
23 - Execution
Strategy is the most important thing, but just words on paper withou execution.
24 - Final Exam
This final Unit will help you prepare to pass the final exam. (Optional.)
"David's principles completely changed my life!"
Sarah Eilers of Lucas / Eilers Design has three children and said that she was completely exhausted. Now, she reports to finding time to workout and even says she lost 30 lbs after improving her business priorities!
Inside Story Design
"I took one of David's more advanced programs and I got more out of it than any business course I've ever taken...and I graduated from a top business school!"
"Before David's Program I was wondering if our business could even make it; now we are setting records! Thank God we took this step."
Baxter Design Group
"Ten minutes into David Shepherd's program and I wanted to cry: I realized I could have a business and a life!"
Hale Williams Design
"I've simply never encountered a business expert like David Shepherd. You have to experience his work to understand it. Has helped me experience things I never thought possible."
Faith Sheridan Design
"As a participant in several of David's programs, I can say that we were wowed! He focuses on the problems we face everyday."
"Oh my gosh...what in incredible program. Really helped me to get my business onto the right foot."
Diana Walker Interior Desgin
"Everyone who participated in the program with me was completely blown away. So different!"
Luxury for the Home
"David offered really big ideas and has uncanny insight into what's going to happen."
Brown Design Group
"David is simply a genius in his ability to take information and put it into something compelling and inspirational!"
"David has a brilliant mind and is a true thought-leader in the interior design business."
Corporate Design Group
"No one knows our business like David Shepherd. His tools work right now! You don't have to wait for them to take effect."
"If had known 20 years ago what I learned from David's program, I would already have my villa in the south of France!"