What's Your ONE THING?

For a Financially Secure Future, Invest in Your Past

It's time for you to drop the "project" mentality and replaced it with the "customer" mindset, as in: “Once a customer, always a...

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A "Blue Ocean" Strategy Can Set Your Design Firm Apart From the Pack

[Note: This is a long-form article which will take 12-15 minutes to read. Please allocate sufficient time to read and take notes.]

Don’t Beat...

crossover strategy long form marketing strategy READ MORE
When 2nd Homes Become "Only Homes"

The most obvious interior design opportunity spawned by the pandemic is, to me, the flight from urban centers to more remote, rural, and resort...

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Every Brand is a "Health and Wellness Brand"

I recently read an interesting article in Fast Company Magazine entitled, “Why Every Brand Now Needs to Behave Like a Health and Wellness...

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