What's Your ONE THING?

For a Financially Secure Future, Invest in Your Past

It's time for you to drop the "project" mentality and replaced it with the "customer" mindset, as in: “Once a customer, always a...

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Need New Design Clients...FAST?

In the course of coaching interior designers, I’m often asked: “How can I get more clients. . .fast?”

My answer is always the...

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A "Blue Ocean" Strategy Can Set Your Design Firm Apart From the Pack

[Note: This is a long-form article which will take 12-15 minutes to read. Please allocate sufficient time to read and take notes.]

Don’t Beat...

crossover strategy long form marketing strategy READ MORE
When 2nd Homes Become "Only Homes"

The most obvious interior design opportunity spawned by the pandemic is, to me, the flight from urban centers to more remote, rural, and resort...

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Are You Forgetting the Most Important Aspect of Your "Brand?"

You’ve got a wonderful website and robust social media.

Your systems are efficient with procurement software, 3D drawings, Zoom calls and...

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The Open House is Dead; Long Live the Open House!

You should study what realtors are doing. Their industry is bigger and far more sophisticated in terms of associations, sales training,...

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The Psychology of Spice Pumpkin Latte

It's not the Pumpkin Spice Latte from Starbucks that is irresistible; it's the psychology behind it and that's something you can put to use.


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