What's Your ONE THING?

The Open House is Dead; Long Live the Open House!

You should study what realtors are doing. Their industry is bigger and far more sophisticated in terms of associations, sales training,...

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The Psychology of Spice Pumpkin Latte

It's not the Pumpkin Spice Latte from Starbucks that is irresistible; it's the psychology behind it and that's something you can put to use.


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Every Brand is a "Health and Wellness Brand"

I recently read an interesting article in Fast Company Magazine entitled, “Why Every Brand Now Needs to Behave Like a Health and Wellness...

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Hit Your Prospects with Shock and Awe!

Sometimes I hear of a service for interior designers that I think is the coolest thing since sliced bread. (An expression my dad frequently used!)

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What Do Your Clients Call "Home?"

[From the Wall Street Journal with some comments. Click HERE for the entire article.]

Visitors turning into Beverly and David McNulty’s...

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Keeping an Open Mind

Among the hundreds of interior designers I've worked with over the past 20+ years, I've routinely encountered these two philosophies of business:

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