The Magic of Customer Experiences

The Six Lies That Stand Between You and Your Success

In a recent book, I reviewed and extolled the powerful lesson of "The One Thing," the book by Keller Williams founder, Gary Keller. After making...

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What's Your ONE THING?

You've no doubt read, from me and other business authors how important it is to be able to focus on the relatively few things that matter most to...

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For a Financially Secure Future, Invest in Your Past

It's time for you to drop the "project" mentality and replaced it with the "customer" mindset, as in: “Once a customer, always a...

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Need New Design Clients...FAST?

In the course of coaching interior designers, I’m often asked: “How can I get more clients. . .fast?”

My answer is always the...

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A "Blue Ocean" Strategy Can Set Your Design Firm Apart From the Pack

[Note: This is a long-form article which will take 12-15 minutes to read. Please allocate sufficient time to read and take notes.]

Don’t Beat...

crossover strategy long form marketing strategy READ MORE
How Design Firms Work

If you were running a donut shop, one “how-to” manual would fit you and almost every other donut shop owner in America. Same for a...

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